Why We Talk About Tools and Not About Humans in Tech
Tsvetelina Borisova
Tsvetelina Borisova is a software engineer with 10+ years of experience building products and working in tech teams.
Over time, she became increasingly interested not only in how systems work, but in how people work together — and how that affects the way teams perform.
She is also a former MC at Balkan Ruby, where she realized that keeping a room full of developers engaged is its own kind of engineering.
About
The tech industry excels at talking about tools.
We analyze frameworks, architectures, performance, and scalability in great detail. But when it comes to the human side of our work — power, emotional responsibility, communication, and impact — the conversation often becomes vague or uncomfortable.
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